Designing a publishing experience that immerses readers before asking them to buy.
EvansArts needed more than a website redesign. They wanted a storytelling-first digital experience that reflects the craftsmanship behind their graphic novels, draws readers into their world and naturally encourages them to explore, engage and purchase.
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EvansArts
Designing a publishing experience that immerses readers before asking them to buy.
EvansArts needed more than a website redesign. They wanted a storytelling-first digital experience that reflects the craftsmanship behind their graphic novels, draws readers into their world and naturally encourages them to explore, engage and purchase.
Challenge
EvansArts is an independent graphic novel publisher producing one carefully crafted series at a time for readers who appreciate thoughtful storytelling. While their existing website contained the right content, it didn’t fully capture the atmosphere, personality or creative identity behind the brand. The challenge was to transform the website into an immersive experience that reflects the publisher’s distinctive voice, showcases its work authentically and guides visitors naturally towards purchasing books and engaging with the brand.
Discovery
Every successful project begins with understanding the business before designing the interface. Using our Project Discovery framework, we analysed the publisher’s audience, brand personality and customer journey to identify the insights that would shape every design decision.
Strategic Design Decisions
Readers Should Experience The Brand Before The Books
Independent publishers are often chosen because of their creative identity as much as the stories they publish.
Design Response
The homepage was designed to establish EvansArts’ personality immediately through immersive layouts, expressive typography and visual storytelling that reflects the brand’s distinctive character rather than following conventional publishing websites.
Authentic Artwork Creates Stronger Emotional Connection
The client specifically wanted to avoid stereotypical comic-book visuals and instead celebrate the original monochrome artwork.
Design Response
The design places authentic illustrations at the centre of the experience, allowing the artwork itself to create atmosphere while avoiding unnecessary visual effects that would distract from the stories.
Every Page Should Encourage The Next Step
Whether visitors are exploring books, reading the blog or learning about the company, every page should maintain momentum towards deeper engagement.
Design Response
Clear calls-to-action were thoughtfully integrated throughout the experience, encouraging visitors to discover more stories, explore products and connect with the brand without interrupting the narrative flow.
Content Supports Discovery And Long-Term Growth
The publisher recognised that articles, behind-the-scenes content and regular updates would help build audience engagement over time.
Design Response
The blog was designed as a flexible editorial platform that supports future content publishing while strengthening search visibility and giving readers additional reasons to return.
The Buying Experience Should Feel Like A Natural Conclusion
Once readers become emotionally invested in the stories, purchasing should feel like the next logical step rather than a separate commercial interaction.
Design Response
The store experience was integrated seamlessly into the overall journey, making it easy for visitors to browse books and merchandise while preserving the immersive feel established throughout the website.
Outcome
The redesigned experience transforms EvansArts into more than a publisher’s website—it becomes an extension of the stories themselves. By celebrating authentic artwork, strengthening the brand’s creative identity and guiding readers naturally from discovery to purchase, the design creates a richer and more memorable experience for fans of independent graphic novels.
Understanding Creates Direction. Direction Creates Better Design
A successful website is not the result of a single creative moment. It is created through understanding, strategic thinking, creative exploration, and continuous alignment.
Our process ensures creativity is focused on solving the right problem — creating websites that look beautiful, communicate clearly, and support business goals.